I created the NICU Helping Hands logo and visual identity, establishing a warm, trustworthy brand system built around clarity and emotional care. That foundation guided the design of their print and digital materials for many years.
A calm, supportive brochure designed to introduce Project NICU with clarity and compassion. Soft gradients, warm photography, and a clear typographic hierarchy work together to make sensitive information accessible for families and hospital partners.
I expanded the NICU Helping Hands brand with custom watercolor illustrations for campaigns including The Love of Babies and Pounds 4 Preemies. These hand-painted pieces echoed the brand’s soft palette and warm tone, adding emotional depth and a cohesive, personal touch to the organization’s outreach.
Designed to celebrate a powerful NICU milestone, this 100-days graphic pairs bold, cheerful color with a subtle superhero cape — capturing both the strength of preemies and the spirit of the families who champion them. The typography and palette keep it connected to the larger NICU Helping Hands brand.
