Campaigns
Texell campaigns include a combination of direct mail, out-of-home, social media (paid and organic, static and video) Google ads, email, web copy, mobile and signature ads, and in-branch posters, video screens and teller counter materials.
Sample creative from various promotions. Texell introduces multiple promotions each month. My strength is blending creativity and strategy so that a campaign is not only attractive but also effective.
Vehicle Wrap Design
Youth Account Marketing
Coloring and Activity Book designed and illustrated for Dollar Squad members to teach them the value of volunteering and managing money. Each game or activity in the book features a volunteer event that Texell Serves regularly hosts or participates in.
Quarterly newsletter for Dollar Squad members – I fully owned the creation of each newsletter from theme, article content and activity development.
The Dollar Squad Wish Book was created in conjunction with the launch the new online prize redemption system for Dollar Squad accounts. Where kids would come into a branch with a parent to redeem Squad Dollars, they now could create a parent-supervised online account and select prizes to be mailed to their home.
