Campaigns
Texell campaigns include a combination of direct mail, out-of-home, paid and organic social media, Google ads, email, web copy, mobile and signature ads, and in-branch materials.
Land Loans
For this campaign, the creative system drove a significant lift in loan volume and delivered strong financial performance, generating more than a 1,200% marketing ROI. Even with a modest media budget, the campaign produced measurable long-term value and became one of the year’s top-performing promotions.
Sample Creative Across Texell Campaigns
Texell introduces multiple promotions each month across loans, credit cards, member benefits, and digital banking. My role was to blend creativity with strategy — building campaigns that were visually cohesive, easy to scale across channels, and consistently delivered strong financial performance.
These promotions range from seasonal loan offers to payment flexibility programs and credit card incentives. Despite very different objectives, each campaign used a unified creative system that adapted seamlessly across print, digital, and in-branch applications. Performance remained consistently strong, with ROI outcomes including:
• Skip-a-Pay: 188%
• Express Loans: 506%
• 0% Interest Promotion: 1283%
A fourth campaign, promoting a new mobile app feature, supported digital engagement and product adoption.
Vehicle Wrap Design
Youth Account Marketing
Coloring and Activity Book designed and illustrated for Dollar Squad members to teach them the value of volunteering and managing money. Each game or activity in the book features a volunteer event that Texell Serves regularly hosts or participates in.
Quarterly newsletter for Dollar Squad members – I fully owned the creation of each newsletter from theme, article content and activity development.
The Dollar Squad Wish Book was created in conjunction with the launch the new online prize redemption system for Dollar Squad accounts. Where kids would come into a branch with a parent to redeem Squad Dollars, they now could create a parent-supervised online account and select prizes to be mailed to their home.
