A contrast to more expressive work in my portfolio, this section reflects my strength in clean, structured, detail-forward design.
As a freelance designer for Pavlov, I supported several transit clients by creating clear, rider-focused materials grounded in technical precision. My role included developing a full Go Guide from custom Illustrator-drawn vector maps and carrying that crisp, data-driven style into large-format station signage and route-detail graphics.
This work showcased clean, structured, and accuracy-driven design while establishing a cohesive visual language that improved clarity and navigation across the transit system.
This project required accurately redrawing the entire transit service area, including the system map, six line maps, and 27 individual route maps. Delivering these as fully editable vector files gave the client complete ownership of a cohesive, easy-to-update mapping system.
