Our goal for this report was to make MCEC synonymous with positive impact. We used compelling callouts, clear charts, strong storytelling, and vibrant, upbeat photos of the children MCEC serves.
We chose an innovative format for the report for strategic effect: To signal BIG results, the report was produced as an oversized fold-out poster instead of a conventional brochure. It was sent in a large-format envelope that was impossible to ignore. For online use, the report was reformatted into a web-friendly version.
Achieving the right finished product required creative collaboration, experimentation, and firm alignment with the project's strategic goals.
Graphic design by Netta Killian
